Tag: smallbusiness

Well…We Already Did…

Come up with a crazy business idea.

So maybe our business idea isn’t crazy. After all, we, aka Letters & Lore, currently publish books through Amazon KDP. Our idea was simple: we wanted to make our dreams of being published authors come true. Instead of waiting around and hoping without action, we leapt in head first. Currently, we have lined notebooks, a fictional Christmas novella, books for kids, a business planner, journals, and devotionals. This year we plan to add a full length historical fiction novel AND put content on Audible. The last one feels a little crazy, but only because I have not yet done the research to find out how it works. For the last two years, completing work that matches our dreams has felt right and not crazy.

Crazy would be wanting to attach whales to icebergs in order to start an ice distribution business. Thank you Dr Heidegger’s Experiment.

Crazy would be wanting to sell ice over the internet in the early 00s using your daughter’s wedding fund. Thank you Jack Geller.

What is your biz idea be it crazy or not?

XOXO,

The Great Kaysby

What’s In a Name?

What brands do you associate with?

If you would have asked me this question as a teenager, I probably would have made a comment about how brands don’t matter. Now as an adult, there are a lot of areas where I would still agree with this. However, as I have become more knowledgeable about issues that matter to me, my stance on brands has changed a bit. I will openly share with people who ask about brands/companies that I no longer support because of their social responsibility, environmental issues, etc. I also share that I fully realize that the companies do not feel a dent in their profits from my choice to not use them, but I feel that my peaceful protest (channeling Thoreau, Ghandi, and King) provides me with a clean heart. Is it a perfect plan? No. Especially given a world where it is hard to truly know what a brand stands for as available information can have inconsistencies. I also do my best to not judge those who are willing to spend their dollars with brands that I do not utilize.

So what do I utilize? I like Letters & Lore! letterslore.com I’ve worked with them on a few publications. I also love #mymklife and the brand that I am creating with thegreatkaysby on Instagram. For our homeschooling (though our values do not 100% align), I love Sonlight and Abeka. In this case, I use what doesn’t align with our beliefs as a learning opportunity. For craft/art supplies, I go to Michael’s. Whenever possible I prefer to support local brands/businesses.

What is your brand stance?

XOXO,

The Great Kaysby